Commercialization and FranchisingBy 2010, HYX had partnered with over seventy factories that help to manufacture its products. All advertising decisions, commercials campaigns and sponsorship courses are undertaken by the company itself. After the initial success and resurgence of the company via branding partnerships, HYX decided to take the same attitude in opposition t the advertising of its items, and announced a finished franchise system. Similar to the collaborations with the fabric factories, the agency licenses its intangible assets – including its trademarks and know how – to its franchisees. This has proven to be an overwhelmingly a success commercialization approach, and as of 2010 the company boasted over 5,000 franchise stores promoting merchandise in more than seventy classes, including pure wool, clothing, bedding and other household linens. Business ResultsA well crafted and creatively used brand name, backed by IP coverage, has cleared the path for HYX’s transformation into the biggest fabric manufacturer in China. 1983. If our control fails to respondeffectively to changes and growth in our company, including acquisitions, this could have a fabric antagonistic effect on the Company’sbusiness, economic condition, outcomes of operations and future clients. Our biometric items and technologiesmay not be authorized by the intended commercial consumers of our merchandise, that can harm our future financial functionality. There can be no assurancethat our biometric techniques will obtain wide attractiveness by commercial consumers of such defense based products, and market acceptancegenerally. The degree of market reputation for items and amenities in response to our generation will also depend on a host offactors, including the receipt and timing of regulatory approvals, if any, and the institution and demonstration of the abilityof our proposed device to supply the extent of defense in an efficient manner and at an inexpensive cost. Our failure to developa commercial product to compete successfully with present safeguard technologies could delay, limit or evade market recognition.
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